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Develop a deeper understanding of the problem.  Understand the human needs involved to enhance our ability to receive and process information.

Construct a point of view based on the user needs to come up with refined objectives to make decisions that will address challenges and pain points. 

We brainstorm and think outside the box as we look for alternative ways of viewing the problem to come up with creative yet practical solutions. 

A representation of your ideas a scaled down version but has all the specific features and test to understand how the users think and respond.